Objective: Increase organic traffic and conversion. Strategy: Review existing keyword positions and identify top opportunities Keyword research competitor + topical Created content plan - 24 pages Identify and progress on page changes needed for service and blog pages Link building - competitor, niche link building, and citations management Local SEO - Research the SERPs and competition and optimize GBP Results: 156% organic traffic increase compared to last year (same period) 147.68% increase in all event counts compared to last year (same period)