Content Strategy

 


As part of this process, one of the key roles I play is in preparing content briefs that serve as strategic roadmaps for content writers. These briefs are meticulously crafted to align with the goals of target pages, ensuring the creation of purposeful, audience-focused content that supports broader SEO and marketing objectives.

The essence of my role lies in bridging the gap between SEO goals and content creation. By understanding the target page’s intent, audience, and desired outcomes, I'm able to provide writers with clear, actionable guidelines that streamline the writing process while maintaining focus on achieving measurable results. These briefs include insights such as target keywords, tone, structure, and any specific messaging that resonates with the audience.






Popular posts from this blog

Portfolio Highlights - Massage Spa

Image
Objective: Increase organic traffic and conversion. Strategy:  Local SEO - Research the SERPs and competition, optimize GBP On-page Adjustment - Identify and progress on page changes needed / Additional content Technical SEO - Fixed crawl errors to enhance user experience and technical performance Link building management - Citations management Results: 35.73% organic traffic increase compared to last year (same period) 33.85% increase in all event counts compared to last year (same period)
Read more

Potfolio Highlights - Roofing Store

Image
Objective: Increase organic traffic and revenue for a roofing store site. Strategy: Content strategy - Created content plan and build a 12-month plan 24 articles Keyword research - Review existing keyword position and identify top opportunities and topical keyword research Technical SEO - Fixed crawl errors to enhance user experience and technical performance On page adjustments - Identify and progress on page changes needed Link building strategy - Niche and competitor link building Results: 114.91% organic traffic increase compared to last year (same period) 1,108.15% growth in total revenue compared to last year (same period)
Read more

Portfolio Highlights - Funeral Directors

Image
Objective: Increase organic traffic and conversion. Strategy: Review existing keyword positions and identify top opportunities Keyword research competitor + topical Created content plan - 24 pages Identify and progress on page changes needed for service and blog pages Link building - competitor, niche link building, and citations management Local SEO - Research the SERPs and competition and optimize GBP Results: 156% organic traffic increase  compared to last year (same period) 147.68% increase in all event counts compared to last year (same period)
Read more